International Sales and Marketing

The trade associations of most member countries sponsor an annual trade show and welcome exhibitors from qualifying companies from around the world to display and market their products. There, the new playthings for the coming year are introduced to the buying community. In follow-up, sales and marketing programs are normally implemented by a company's direct sales personnel or through networks of sales representatives and import and export management firms.

Dates and locations of the various shows around the world are available from the ICTI Secretariat and on this website. Specific exhibit regulations and attendance qualifications are available from the trade associations in each member country or region.

Traditionally, toy sales peak at such seasons as Christmas and other religious and national holidays.

ICTI members regularly exchange information on their national activities with the aim of producing and marketing toys more evenly throughout the year, which helps with managing production more efficiently and economically. ICTI members share the details of their programs with educational, health and civic organizations to develop new ways in which the use of toys can be promoted for the benefit of children.

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