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TOTAL TOY
MARKETS 1996-8
Million US $ |
 Video Games
 Traditional Toys |
TOY SALES AT RETAIL 1996-8
By Area
|
Traditional Toy Markets
Excluding Video Games |
| Million US $ |
1996 |
1997 |
1998 |
| World |
52073.2 |
54099.2 |
53536.6 |
| North America |
19513.0 |
21444.0 |
21353.2 |
| Europe* |
14120.8 |
13793.3 |
13637.4 |
| Asia |
13795.1 |
13883.0 |
13618.8 |
| Latin & South America |
2390.9 |
2630.0 |
2566.2 |
| Middle East |
829.4 |
829.4 |
831.5 |
| Oceania |
1109.0 |
1181.0 |
1176.0 |
| Africa |
315.0 |
338.5 |
353.5 |
| Video Games Markets |
| Million US $ |
1996 |
1997 |
1998 |
| World |
9371.5 |
11912.5 |
14223.2 |
| North America |
3842.0 |
5253.2 |
6279.8 |
| Europe* |
1891.5 |
2784.9 |
3238.2 |
| Asia |
2987.8 |
3157.1 |
3931.3 |
| Latin & South America |
223.4 |
259.5 |
241.6 |
| Middle East |
192.5 |
194.5 |
207.3 |
| Oceania |
209.8 |
223.0 |
254.7 |
| Africa |
24.5 |
40.3 |
70.3 |
Total Toy Markets
Including Video Games |
| Million US $ |
1996 |
1997 |
1998 |
| World |
61444.7 |
66011.7 |
67759.8 |
| North America |
23355.0 |
26697.2 |
27633.0 |
| Europe* |
16012.3 |
16578.2 |
16875.6 |
| Asia |
16782.9 |
17040.1 |
17550.1 |
| Latin & South America |
2614.3 |
2889.5 |
2807.8 |
| Middle East |
1021.9 |
1023.9 |
1038.8 |
| Oceania |
1318.8 |
1404.0 |
1430.7 |
| Africa |
339.5 |
378.8 |
423.8 |
| Europe*: includes Eastern countries |
Source:
The NPD Group Worldwide |
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World Toy Facts & Figures 1999
Start
Introduction
Total Toy Markets - 1996-1998
Total Toy Sales - 1997
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat
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