TOTAL TOY
MARKETS 1996-8

Million US $
Video Games
Traditional Toys
Video Games: 9371.5 Traditional Toys: 52073.2
1996
Video Games: 11912.5 Traditional Toys: 54099.2
1997
Video Games: 14223.2 Traditional Toys: 53536.6
1998
Source: The NPD Group Worldwide


TOY SALES AT RETAIL 1996-8
By Area
Traditional Toy Markets
Excluding Video Games
Million US $ 1996 1997 1998
World 52073.2 54099.2 53536.6
North America 19513.0 21444.0 21353.2
Europe* 14120.8 13793.3 13637.4
Asia 13795.1 13883.0 13618.8
Latin & South America 2390.9 2630.0 2566.2
Middle East 829.4 829.4 831.5
Oceania 1109.0 1181.0 1176.0
Africa 315.0 338.5 353.5
Video Games Markets
Million US $ 1996 1997 1998
World 9371.5 11912.5 14223.2
North America 3842.0 5253.2 6279.8
Europe* 1891.5 2784.9 3238.2
Asia 2987.8 3157.1 3931.3
Latin & South America 223.4 259.5 241.6
Middle East 192.5 194.5 207.3
Oceania 209.8 223.0 254.7
Africa 24.5 40.3 70.3
Total Toy Markets
Including Video Games
Million US $ 1996 1997 1998
World 61444.7 66011.7 67759.8
North America 23355.0 26697.2 27633.0
Europe* 16012.3 16578.2 16875.6
Asia 16782.9 17040.1 17550.1
Latin & South America 2614.3 2889.5 2807.8
Middle East 1021.9 1023.9 1038.8
Oceania 1318.8 1404.0 1430.7
Africa 339.5 378.8 423.8
Europe*: includes Eastern countries Source: The NPD Group Worldwide

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World Toy Facts & Figures 1999

Start
Introduction
Total Toy Markets - 1996-1998
Total Toy Sales - 1997
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
Membership
Secretariat

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