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TOTAL TOY
MARKETS 1998-2000
Million US $ |
 Video Games
 Traditional Toys |
TOY SALES AT RETAIL
1998-2000
By Area |
Traditional
Toy Markets
Excluding Video Games |
| Million US $ |
1998 |
1999 |
2000 |
| World |
**54898 |
**55645 |
54742 |
| North America |
**22283 |
24117 |
24215 |
| Europe* |
**13693 |
**13368 |
12506 |
| Asia |
**14040 |
13323 |
13249 |
| Latin &
South America |
**2566 |
2515 |
2523 |
| Middle
East |
832 |
832 |
762 |
| Oceania |
**1130 |
1163 |
1085 |
| Africa |
354 |
326 |
402 |
| Video Games
Markets |
| Million US $ |
1998 |
1999 |
2000 |
| World |
**14553 |
**15445 |
14752 |
| North America |
**6448 |
7174 |
6734 |
| Europe* |
**3444 |
**3643 |
3553 |
| Asia |
3931 |
**3857 |
3693 |
| Latin &
South America |
242 |
240 |
245 |
| Middle
East |
**208 |
213 |
210 |
| Oceania |
255 |
294 |
285 |
| Africa |
**25 |
24 |
31 |
Total Toy Markets
Including Video Games |
| Million US $ |
1998 |
1999 |
2000 |
| World |
**69451 |
**71088 |
69493 |
| North America |
**28731 |
31291 |
30949 |
| Europe* |
**17137 |
**17010 |
16059 |
| Asia |
**17971 |
17179 |
16942 |
| Latin &
South America |
2808 |
2755 |
2768 |
| Middle
East |
**1040 |
1045 |
972 |
| Oceania |
**1385 |
**1458 |
1370 |
| Africa |
**379 |
350 |
433 |
| Europe*: includes
Eastern countries |
Source: The
NPD Group Worldwide |
| ** The
2001 World Toy Facts & Figures analysis process reflects the
most current data available; as a result, some 1998 and 1999 figures
may have been restated. |
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World Toy Facts & Figures 2001
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Introduction
Total Toy Markets
Total Toy Sales
Key Figures
Child Population / Expenditures per Child
ICTI Organization & Objective
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