Notes

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Outline

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2	Contents Objective & Methodology Toy Markets in the World Top 10s In 2007 … Key Facts
3	Objective To provide an estimate of the Toy markets around the World
4	Methodology Statistical models from the 12 existing markets NPD already operates:
5	Models are based on GDP/Inhabitant
6	Worth $67billion, the world Toy market is dynamic
7	Latin America and Asia are growing fast
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10	We could anticipate a 6% increase in 2007
11	Latin America and Asia will keep growing fast
12	Key Facts Worth $67billion, the toy markets in the world are dynamic. Growing areas are: Latin America, through Brazil and to a lesser extent Mexico, Asia, especially through China, India, and to a lesser extent Indonesia, Europe, through the Russian Federation. In the markets audited by The NPD Group, manufacturers face key challenges: Kids Getting Older Younger (KGOY), Increased usage of consumer electronic products, Change in distribution channels, with more use of the Internet, Concentration of sales in the seasonal peaks, driving to an «occasion based purchased» Eco-Awareness in these markets